American - Musician | September 13, 1967 -
Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.
Shawn Amos
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Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.
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Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
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Social media is social. We're looking to touch one heart at a time. With one great story at a time.
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While my six-song EP is unlikely to set any sales records, it's one of my biggest personal achievements - on par with starting my own company. On par with selling my own company.
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The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next.
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The blues is deceptively simple. Verse and chorus. Sometimes not even a chorus. Four bars that repeat, no Auto-Tune, electricity optional. It is the most direct, bare-bones of content. There is no interference between the head and heart.
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We are more than the work we perform. In fact, I'd say that our work is a mere representation of who we are underneath.
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Google+ will never have a user base to rival Facebook's. It just won't. Not even if you include the 'users' who create accounts so that they can use other Google services.
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The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
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Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
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The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.
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